A guide to good Search Engine Optimisation (SEO) tips
Getting your website listed in Search Engines (SE) can sometime
be a monumental task in itself, here are my top ten tips to get
you started.
1. Page Title
Forget using 'Welcome to my website' as your page title, if you
really want to attract target media specify your keywords and list
your product keywords separated by an | (hold Shift + backslash
key) symbol (eg: Digital Cameras | Video Cameras) will boost the
strength of your chosen keywords, in this case Digital and Video
Cameras.
2. Page Filenames
Still naming your page filenames as products.htm or aboutus.php,
why not add some weight to your website and help the SE distinguish
from the multitude of pages with generic names and again utilise
your keywords into your filenames (eg: paper_back_novels.htm) for
a Book selling site with this link to the list of Paper Back Novels.
3. ALT Tags
Again keywords play a huge part in the design of your site and another
area to include these words is in your image 'ALT" tags.
4. Header Tags
Getting back to your Page Title, there is no point in making the
heading text "Welcome to my Website" especially if you are selling
Garden Tools. Using <h1>, <h2> and <h3> tags to
emphasize your Products and Services in order of importance, lets
the SE's prioritise the order of importance and then add to their
databases.
5. Bold Text
Got something to say?, say it in Bold Text, this tells the
SE that this text is important and relates strongly to your content
and keywords and should be taken notice of.
6. Keywords
Some say they aren't that important anymore to getting results in
the SERPS (Search Engine Result Pages) but using them correctly
can add to your sites overall effectiveness. Concentrate on 3 -
4 keyword phrases (eg: "custom website design"
or "web site design" for web site designers) and
make sure they are used in the first and last paragraphs of your
home page content.
7. Google Toolbar
Not only a search tool the Google Toolbar displays each sites Page Rank according to Google on it
popularity and web presence.
8. Alexa Toolbar
Download the
Alexa Toolbar
from Amazon and sign up to their affiliate program, the toolbar is an essential tool in gauging the popularity and hit results of how
your website ranks in the www..
9. RSS Feeds
Want to increase traffic? well consider starting a RSS Feed on your
website with important news items relating to your business and
your chosen profession then link these to your articles.
10. Article Writing
Article writing is another way to cross promote your site with helpful
information for others and with links back to your site.
In conclusion
There are many facets to Search Engine Optimisation of websites
and these 10 tips are merely just a few and a good starting point
to get your website promoted in the www.
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