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SEO results combined with Google AdWords

After optimising our website with keywords of 'Website Design', 'Website Designers', 'Web Designing' and 'Web Design' we noticed a real improvement in our sites ranking in Google. Our Page Rank went from 3/10 to 4/10 almost overnight and our site was steadily improving in the Search Engine Results Pages (SERPS) from nowhere to Page 4 result 30 for our main keyword Website Design.

So in November 2006 we started our Google AdWords campaign to help improve our sites visibility and drive more traffic to our website. We choose keywords that were prominant in our websites text content and went about setting monthly spending limits and maximum cost per clicks.

Initial Reactions
Our initial reactions were positive and our unique visitors and page impressions rose by over 50% in the first month alone. As at Janury 2007 our websites Average Clicks were up by 100% and contacts made to the business have increased tenfold.

Month	Average Clicks:	Page Impressions:	Number of Visitors:
October 2006	86	253	2676
November 2006	122	330	3677
December 2006	129	331	4010
January 2007*	175	420	4552

* as at January 26, 2007.

Is it SEO or Google AdWords?
Considering the AdWords Campaign started at the end of November 2006, we already saw a jump in hits to our website prior to it's inception. We worked hard in Search Engine Optimising our site for our chosen keywords and got immediate results in traffic coming to our site. The Google AdWords campaign only strenghtened our growing position in the SERPS and by January 2007 we were displaying on Page 1 and our Page Rank had increased to 5/10.

Without completely knowing the complexities of the Google Algorithm and how they reward those who invest time and money with their company, one can only presume that our AdWords campaign has had an impact on our website prominance in the SERPS. This is much is for certain, since running our AdWords campaign and coupled with application of Search Engine Optimisation, we have seen a dramatic increase in the number of enquiries received day to day by customers looking to get a new website or upgrade their current site and as the old adage goes, "You've gotta spend money to make money".

More Information
Need more information, then check out Google AdWords or Contact Bullie Graphics to establish your own AdWords campaign today.

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Bullie Graphics
140A Bay St
Rockdale NSW 2216
tel: +61-2-9599-7993
fax: +61-2-9599-0791