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Pay per click Advertising (PPC)
Google
Adwords Management
Google AdWords is a quick and simple way to advertise
on Google, regardless of your budget. AdWords ads are displayed
along with search results on Google, as well as on search and content
sites in the growing Google Network.
When you create an AdWords keyword targeted ad, you choose keywords
for which your ad will appear and specify the maximum amount that
you are willing to pay for each click. You only pay when someone
clicks your ad.
How much will it cost
There is no minimum monthly charge with AdWords; just
a $10.00 activation fee. You can choose from a variety of ad formats,
including text, image and video ads, you can also easily track your
ad performance using the reports in your online account Control
Centre.
Benefits of Pay per click Advertising
The benefits of paid advertising on Google are huge in
delivering traffic and hits by users searching for the keywords
you are targeting. Using measured results you can successfully manage
a keyword targeted campaign to deliver quality clicks direct to
your website.
When
people search on Google using one of your keywords, your ad appear
s next to the search results. Now you're advertising to an audience
that's already interested in you.
Yahoo! Sponsored Search lets you create ads that appear in search
results on the world’s most popular web destinations. So you
can direct your marketing to the people who are already searching
for what you sell.
You
pay only when your listing is clicked.
Much the same as Google AdWords, Yahoo Sponsored Search
is based on a pay-per-click pricing model. You set maximum bids—or
the maximum amount you’re willing to pay each time your ad
is clicked. Bids start at $0.10.
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