Articles : SEO Articles
The Benefits of RSS and XML to increase Site Traffic
Home > Articles > Search Engine Optimisation Articles > The Benefits of RSS and XML to increase Site Traffic
RSS...the Basics
Really Simple Syndication (RSS) is an XML-based format for content distribution. News, information, enterprise applications and weblogs (blogs) can all be published in RSS. When a new article is posted or a change is made to an application, RSS feeds can automatically notify the user.
Information Control
The big benefit of RSS is that individuals opt-in to content of interest, totally controlling the flow of information that they receive. If the quality of the content in the feed declines, users simply remove the feed from their RSS reader or RSS Feed enabled browser and they will not receive any additional updates from that source. The RSS reader acts as an aggregator, allowing users to view and scan multiple content streams in a timely fashion. As a result an increasing number of websites are now using RSS and XML technology to publish and share information to a larger audience due to the ease of access for RSS configured information.
So what are the Benefits?
The benefits of configuring your News, Articles, Blog or Forum information using RSS is enormous for both your website readers and your place in the Search Engine Result Pages (SERPS). With both Internet Explorer 7and Mozilla Firefox now integrating RSS feeds direct into their web browsers, your readers can 'subscribe' to your feeds and have all the feed information available at a click of the mouse. Therefore making it easier for subscribers to access new web content on your site via a simple drop down menu (see example below of Mozilla Firefox).
Configuring your News, Articles, Blog information etc via RSS is of great benefit to your listing in the SERPS of Google, Yahoo, MSN etc, as the information is stored in one easy to access XML file which when submitted is constantly resourced for new content to add to their search databases. On top of this there are a multitude of RSS Aggregators and RSS Feed Submissions sites that love recieving new and exciting content to add to their pages. By submitting your XML files your information is not only shared to all the members of these websites and therefore accessible by thousands, but their engines constantly poll your site for new information, which results in added traffic.
Related Articles
Why use RSS?
Integrating RSS into your Firefox Web Browser
